India produces more films than any other country and its fame comes from Bollywood. The Indian film industry is situated mainly in Mumbai. Bollywood– its name comes from the word, “Hollywood” and the first letter from the word, Bombay, is quite possibly the world’s largest film industry. However, Bollywood still doesn’t have the fame and fortune of Hollywood. DivisionofLabour.com states that Bollywood’s global annual revenues, estimated at $1.3 billion this year, are small change compared with Hollywood’s $51 billion. But theaters worldwide still sold some 3.6 billion tickets to Bollywood films last year, compared with Hollywood’s 2.6 billion. Much of this success is driven by impressive world-wide popularity.
The scale of the business of Bollywood is not trivial. According to a Pricewaterhouse Coopers report, India’s film business earned $1.12 billion in 2004, up from $617 million in 2001. Much of this success is driven by global popularity. An average Indian movie’s budget is $500,000 (though the major titles can budget more than $10 million), far below the average $14 million spent in the US. However, there is no end in sight with some industry specialists predicting that Bollywood will double its revenues by 2009. It probably doesn’t help that movie tickets in India are probably the cheapest in the world.
Bollywood’s fame is helped by the fact that people living in countries around India, tend to understand Hindi very well. The national language of Pakistan is Urdu, which is very similar to Hindu. And Hindi movies are also popular in countries such as Nepal.
According to southasiabiz.com over the last few years ” Bollywood producers and directors are taking stories from Hollywood films and using them in their movies. For example, Ek Ajnabee copied “Men on Fire” by Denzel Washington; the movie “Holiday” is based on the story of Dirty Dancing by Patrick Swayze.
All of these trends indicate that Bollywood is alive and well, flourishing and making money.
0 comments:
Post a Comment